When the build fails, it should "fail loudly" with a "monitor that starts flashing red" and email to everyone on the team. When that happens, you should "respond immediately" to fix the problem. In his team, they have a full-size Justin Bieber cutout that gets placed facing the team member who broke the build. They found that "100% of software engineers don't like Justin Bieber", and will work quickly to fix the build problem.

#tsfzfh

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