> n 2012, Mountain Dew launched the "dub the dew" contest, in which they asked the online community to submit and vote on names for a future apple flavour. However, top voted names ended up being "Hitler did nothing wrong" and variations of "gushing granny", which led to the contest being shut down.[64] The site was also hacked and a Youtube video of Rick Astley's "Never Gonna Give You Up" was placed on the site, with a marquee reading "Mtn Dew salutes the Israeli Mossad for demolishing 3 towers on 9/11!".[65]

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